Library/Launch a Paid Product in a WeekendยทSession 1 of 6

Buy the domain and point it: registrar, DNS, and DMARC basics

25 minSaves $10/mo
Transcript

Every paid product needs a real address before it needs a single line of code. This session buys your domain, points it at the app you already deployed, and lays the two DNS records that keep your future emails out of spam.

Before you fall for a name, check what it actually costs. Run domains check, then domains price, right from the terminal, or open the dashboard and click Buy: either path shows the first year price and the renewal price before you pay a cent.

Buying is one command: vercel domains buy, then the domain name. Or from the dashboard, click Buy and confirm the price. Either way charges the card on file for your Vercel team, and the domain is yours outright, independent of any one project.

Point the domain at your project with domains add, then the domain and the project name. Bought through Vercel and added to a Vercel project, there is no DNS to touch: Vercel controls both ends. Confirm it resolved with domains verify.

If you bought elsewhere, two records carry the whole site. An A record at the apex points at Vercel's address, and a CNAME at www points at the host your dashboard shows. Give it minutes to a couple of days to fully propagate everywhere.

DMARC tells mail servers what to do with email forged as your domain. Start soft, at p equals none, so reports flow without blocking anything. After clean weeks, tighten to quarantine so forged mail lands in spam, not the inbox it was forged for.

Most domains run somewhere between ten and forty dollars a year, though a two letter or premium name costs more, sometimes a lot more. Whatever you land on, you now own it outright, in the same account that hosts your project.

You are done when your domain resolves to your live project over HTTPS, domains verify reports it configured, and a dmarc TXT record exists at your domain, even at the soft p equals none setting. Members also get the full checklist in the vault.

Your domain is live, pointed at your project, and already reporting DMARC activity even before you tighten it. Next, you turn that domain into somewhere people can actually sign in, with a magic link instead of one more password to leak.

A paid product needs a real address before it needs a single line of code. In this session you buy a domain, point it at the app you already deployed, and lay the two DNS records that keep your future emails out of spam. Do this first: every other session in this course (accounts, payment, email) assumes a domain that already resolves.

What you will use

  • A Vercel account with a project already deployed (see Host your website or app free on Vercel if you have not shipped one yet)
  • Vercel CLI, npm i -g vercel, signed in with vercel login
  • Any registrar works, but this lesson buys and points in one place: Vercel itself
  • About twenty five minutes and a card

Step 1: Decide where to buy it

You can buy a domain almost anywhere (Namecheap, Cloudflare, GoDaddy) and point it at Vercel afterward, or buy it directly through Vercel, which skips the pointing step entirely. Vercel is both registrar and host here, so a domain bought there attaches to a project with one command. The dashboard and the CLI both call the same underlying domains registrar API.

Step 2: Check availability and price before you fall in love with a name

vercel domains check yourdomain.com
vercel domains price yourdomain.com

Dashboard path: vercel.com, your team, Domains, "Buy", type the name. The price for the first year and the renewal price both show before you pay. Read both; the renewal number is what you actually pay every year after. A short, ordinary domain typically runs somewhere between ten and forty dollars a year depending on the top-level domain; a two-letter or premium name costs more, sometimes a lot more, so check before you commit.

Step 3: Buy it

vercel domains buy yourdomain.com

This charges the card on file for your Vercel team and registers the domain in that team's scope. From the dashboard: Domains, "Buy", confirm the price, pay. Either way you now own the domain outright, independent of which project you eventually point it at.

Step 4: Point it at your project

vercel domains add yourdomain.com your-project-name

Or from the dashboard: your project, Settings, Domains, "Add", type the domain. A domain bought through Vercel and added to a Vercel project needs no DNS changes at all, since Vercel already controls both ends. A domain bought elsewhere needs the A record and CNAME the dashboard shows you, set at that registrar instead.

Confirm it resolved:

vercel domains verify yourdomain.com

Step 5: DNS basics, in case you bought elsewhere

Two records carry almost every small site:

  • A record at the apex (yourdomain.com) pointing at 76.76.21.21 (confirm the exact value on your project's Domains settings, since it can differ by account)
  • CNAME record at www pointing at the host your project's Domains tab shows

DNS changes are not instant. Allow up to 24 to 48 hours for full propagation, though most resolvers pick up a change within minutes to a few hours.

Step 6: DMARC basics: stop spoofers without blocking your own mail

DMARC is a DNS record that tells other mail servers what to do with an email that claims to be from your domain but fails authentication. Add it once your SPF and DKIM records are in (covered in Email that arrives); doing it out of order can bounce your own mail.

Start soft, at p=none, so reports flow without blocking anything:

vercel dns add yourdomain.com _dmarc TXT "v=DMARC1; p=none; rua=mailto:dmarc@yourdomain.com"

After a couple of clean weeks, tighten it to quarantine so forged mail lands in spam, not the inbox it was forged for:

vercel dns add yourdomain.com _dmarc TXT "v=DMARC1; p=quarantine; rua=mailto:dmarc@yourdomain.com"

Do this now

Buy or point your domain, add the apex A record and www CNAME if you bought elsewhere, and add the p=none DMARC record today, even though you will not read the reports until the email session.

Cautions

  • Never put an API token in a script or commit it to your repo. Every command above runs under your logged-in CLI session, not a token, which is the safer default for a one-person team.
  • Buy the domain in the same account or team you will actually deploy from. A domain purchased in a personal Vercel account and a project living in a team account cannot see each other.
  • Do not jump straight to p=reject on DMARC. A forgotten sending service not yet listed in your SPF record will have its mail rejected outright, including your own, if you skip the soft rollout.

You are done when...

Your domain resolves to your live project over HTTPS, vercel domains verify yourdomain.com reports it configured, and a _dmarc TXT record exists on the domain, even at the soft p=none setting.

Sources: https://vercel.com/docs/domains/registrar-api, https://vercel.com/docs/cli/domains, https://vercel.com/docs/cli/dns, https://vercel.com/docs/domains/working-with-dns


Template included: Members get a one-page domain, DNS, and DMARC checklist covering both the CLI and dashboard paths. Find it in your member dashboard under Templates.

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The course this session belongs to

What you will build in Launch a Paid Product in a Weekend

Domain, logins, payments, email, and a launch day that goes as planned

6 sessions, 210 minutes, 1 free.

  1. 01Buy the domain and point it: registrar, DNS, and DMARC basicsFree25 minYou are here
  2. 02Passwordless accounts: magic links, sessions, and rate limitsMember35 min
  3. 03Take payment with Stripe: checkout, webhooks, entitlements, refundsMember45 min
  4. 04Email that arrives: SPF, DKIM, DMARC, and a drip your platform runsMember35 min
  5. 05Community and support: members-only rooms, moderation, an AI teacherMember30 min
  6. 06Launch day checklist: envs, databases, backups, and going liveMember40 min
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One payment, no subscription, and a 14-day money back you trigger yourself from your account page. This course on its own is $99.

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